Social posting
Let Spotlight suggest, schedule and publish posts on your Google Business Profile.
With Social posts, Spotlight helps you publish regular posts on your Google Business Profile. Posting regularly shows guests and Google that your restaurant is active, and it's worth 15 of the 100 points in your Visibility score. You'll find it in the SOUS portal under Spotlight > Social Posting.
Earning all 15 points
At the top you see how many posts you've published in the last 30 days, out of the 10 you need for all 15 points. Click See how it works for the formula and tips. Below that you can see on behalf of which business posts are published, and whether posts need your approval.
Create: suggested posts
In the Create tab, Spotlight suggests ready-made posts for you, with a photo and a caption written from your menu, opening hours and recent activity. For each suggestion you can:
• Post now: publish the post straight away.
• Schedule: add the post to your queue, so it's published automatically on your posting schedule.
• The three dots: more options for the post.
Click Schedule all to add all suggestions to your queue at once, or click Create new to write your own post.
Plan: your scheduled posts
In the Plan tab you'll find all your posts, split into three lists:
• Scheduled: posts in your queue, waiting to be published on your posting schedule.
• Published: posts that are live on your Google Business Profile.
• Failed: posts that couldn't be published. Check them and try again, or contact us.
Settings: tone of voice and posting schedule
In the Settings tab you decide how posts are written and how often they're published:
• Tone of voice: choose how the AI writes your captions. Warm (friendly and hospitable), Playful (light, with a wink of humour), Refined (considered and elegant) or Minimal (short and plain).
• Prompt instructions: extra guidance the AI follows on every post, such as house rules, words to avoid or phrases you like, up to 500 characters. For example: "Always mention we're family-run. Never use exclamation marks."
• Posting schedule: choose how often Spotlight publishes the next approved post from your queue, for example every 3 days or once a week, and at what time of day.
• Auto approve: when this is off, posts are held as drafts until you approve them, and nothing is published without your approval. Turn it on to let Spotlight publish posts from your queue automatically.
Click Save settings when you're done.
Tip: keep your points without thinking about it
Set a posting schedule, for example every 3 days, and fill your queue by clicking Schedule all now and then. Spotlight then keeps posting for you, so you stay on track for the 10 posts every 30 days.
Questions about social posting? Contact us.