Understanding your Spotlight dashboard

The Spotlight dashboard shows how easily guests find your restaurant on Google and in AI tools such as ChatGPT, and what they do next. Open it in the SOUS portal under Spotlight > Dashboard.

Your Visibility score

Your Visibility score, out of 100 points, shows how easily guests find you with AI and Google. It's made up of several signals:

• Profile completeness (25 points): how complete your Google Business Profile is.

• Platform connection (10 points): how widely your business information is listed online.

• Review responsiveness (20 points): how many of your reviews get a reply.

• Social posting (15 points): how regularly you post updates.

• Website audit (30 points): coming soon.

Each signal shows your progress and what to do next. When a signal needs attention, click Fix it to see how to improve it.

Performance

See where guests found you and what they did next over the last 30 days, 90 days or 12 months. For your Google Business Profile you'll see map and search impressions, menu views, call clicks, direction requests and website clicks, each compared with the previous period.

AI search ranking

This shows how often you appear in AI answers for the prompts we track for you, together with suggested actions to improve your ranking. Click an action to open its step-by-step guide.

Reviews and industry ranking

Average Rating shows your Google rating and how your reviews are spread across the stars. Industry Ranking shows how you compare with competitors in AI-generated answers over the last 7 days, based on mentions, average position and visibility. Below that, Top 5 Priority Prompts lists the questions you should focus on most. Click See all to open the full list.

Questions about your dashboard? Contact us.