Why do my Google numbers show zero or look low?

The Performance figures on your Spotlight dashboard, such as search and map impressions, calls, direction requests and website clicks, come directly from Google. Sometimes they show zero or look lower than expected. This usually has a simple explanation.

• Google hasn't shared the data yet: Google usually reports these figures with a delay of a few days, so the most recent days can show zero.

• Google sent little or no data for certain dates: this happens now and then on Google's side. The figures can show zero for those days even if guests did find you.

• Your profile was only just connected: it can take a while before the first figures come through.

• Your Google Business Profile isn't verified or connected correctly. See the article Verifying your Google Business Profile.

1. Wait a few days and check again. Recent figures are often filled in later.

2. Look at a longer period, such as 90 days or 12 months, to see the overall trend.

3. Compare with the figures in your own Google Business Profile. If they match, the data is correct and simply comes from Google.

Figures still showing zero for more than a week, or very different from your Google Business Profile? Contact us with your location and the dates, and we'll look into it with our data partner.